Introduction to International Marketing
February 29, 2012 - Time: To be determined
Shediac, N.B., Location: To be determined
This workshop will introduce you to the role of marketing in the pursuit of international business opportunities. Learn the potential challenges and the various factors that could affect a successful outcome. You will be provided with the basic knowledge and skills to develop an international marketing plan – based on the International Marketing Plan Template presented at the end of this workshop. A real life case study is included to demonstrate how international marketing is applied in a real-world situation.
Yuliya Vodyanytska (E-mail: yuliya@tclns.com or Tel: 902-421-1302 )