Introduction to Cultural Aspects of International Trade
February 22, 2012
Quality Inn Près-du-Lac, Grand Falls, NB
Our cultural views are in large part influenced by our environment. The ability to communicate, socialize, negotiate and manage relationships in different cultural environments is essential to successful global business operations. Multicultural effectiveness is primarily a function of knowledge, and with knowledge comes the ability to understand and be sensitive to different cultural perceptions and beliefs. This workshop will provide participants with the basis to understand the cultural aspects on international trade, the challenges of intercultural effectiveness and suggest strategies to assist in overcoming cultural obstacles.
Josèe Rioux-Walker (josee.rioux-walker@ent-grandsault.ca)