Introduction to International Market Research
February 22, 2012
Quality Inn Près-du-Lac, Grand Falls, NB
The success of a new trade opportunity is greatly enhanced by conducting thorough market research. Successfully entering foreign markets is only possible if they are carefully researched beforehand and if promising business opportunities are identified and analyzed. Sound business decisions are based on data, intelligence and information, and planned, organized and targeted research is the key to obtaining them. Such research is part of the foundation of your export business plan and will also form the basis of your marketing assumptions and estimations. This workshop will provide you with the basic tools required to perform international trade research including: a discussion of the various areas of research required for the export plan; the types of research used (primary and secondary research) as well as when and how it is appropriate to use them. The workshop will also include the use of a case study to demonstrate how marketing research is applied in a real-world situation.
Josèe Rioux-Walker (josee.rioux-walker@ent-grandsault.ca)